5 Best social media marketing tools

Best Social Media Marketing Tools

The Best social media marketing tools are always worth for digital marketer. Social media marketing is an essential part of any business’s online presence.

It provides a way to connect with customers and prospects that they may not have found otherwise.

The following article will list the 5 best social media marketing tools your company can use to increase its reach, engagement, and conversion rates.

You’ll also learn about some best social media marketing tools you can start using today!

What is Social Media Marketing?

Social media marketing is a process of promoting one’s product or service through internet-based social networks like Facebook and Twitter.

Social media marketing allows the company to reach more people at less cost than traditional advertising does.

Marketing campaigns can be as simple as sending out tweets on Twitter about their products, which will get their message seen by hundreds or thousands of people.

Why you should use Social Media Marketing Tools

The number of people using social media networks continues to grow, making them a worthwhile investment for companies.

Social media marketing can help firms sell their products and services by connecting with potential customers at the right time on any given day.

Social media marketing tools allow companies to reach more people at less cost than traditional advertising does.

Marketing campaigns can be as simple as sending out tweets on Twitter about their products or services.

Best social media marketing tools are great because they give companies the ability to measure return on investment (ROI) in a more quantifiable way than traditional advertising does.

Social media marketing is a space that every company should be involved with, whether for sales or customer service purposes.

Best social media marketing tools

Many social media marketing tools can help your company grow its online presence and outreach.

Today we discover the top 5 best social media marketing tools that you can use for your business.

1. Audiense

Best Social Media Marketing Tools

Audiense is a powerful social media marketing tool that can help your company understand and influence the customers.

It gathers data from multiple sources, like Google Analytics and other platforms, to find out customer behavior – where they spend their time online, what content attracts them, and how much they consume?

With Audiense, you can know more about customers and their behavior.

It is the most powerful tool for social media marketing that you can use to find out more about your customers, what attracts them, and how much of it do they consume.

The best part – with Audiense, you don’t need any coding skills! Just explore all the features this incredible platform offers to get the best social media marketing results.

Features

  • Advanced Analytics
  • Data Monitoring
  • Dashboard
  • Twitter Chatbots
  • Influencer recognition
  • Influencer Tracking
  • Advanced Reports
  • Audience Insights
  • Audience segmentation

Pricing

Best Social Media Marketing Tools
  • Free plan available
  • Starting from $79/month

2. SocialBee

Best Social Media Marketing Tools

SocialBee is the Social Media marketing tool that will help you schedule posts on various social media platforms.

It is a simple tool that will help you schedule posts for Twitter, Facebook, and LinkedIn.

SocialBee can create automatic posts if someone wants to post content on their behalf while they are out of town or unavailable at present.

Features

  • Post Scheduling
  • Automation
  • Reporting/Analytics
  • Monitoring
  • Multiple Account Management

Pricing

Best Social Media Marketing Tools

Three Plan available

  • $19/month for Bootstrap plan
  • $39/month for Accelerate plan
  • $79/month for Pro plan

3. Sprout Social

Best Social Media Marketing Tools

Sprout Social is an all-in-one social media management tool that will help you monitor, post, and report on your social media marketing campaigns.

The best part of SproutSocial – it has a team collaboration feature that allows you to update files with other people in real-time, so there are no more missed deadlines or last-minute changes.

Best part of the SproutSocial has a team collaboration feature that allows you to update files with other people in real-time, so there are no more missed deadlines or last-minute changes.

Features

  • Post Automation
  • Post Scheduling
  • Reporting/Analytics
  • Monitoring
  • Competitive Analysis
  • Influencer Tracking

Pricing

Best Social Media Marketing Tools

Three plan & 30 days free trial available

  • $89/month for Standard plan
  • $149/month for Professional plan
  • $249/month for Advanced plan

4. Hootsuite

Best Social Media Marketing Tools

Hootsuite is a web-based social media management and scheduling tool that lets you manage your Twitter, Facebook, and LinkedIn accounts from one location.

The best part about Hootsuite has an analytics component that allows you to measure the success of all your marketing campaigns.

By tracking how many followers or likes are gained through your campaign with the amount of time and money, you have invested in each campaign.

Features

  • Post Automation
  • Post Scheduling
  • Reporting/Analytics
  • ROI Tracking
  • A/B Testing
  • Benchmarking
  • Competitive Analysis

Pricing

Best Social Media Marketing Tools

Four plan & 30 days free trial available

  • $49/month for Professional plan
  • $129/month for Team plan
  • $599/month for Business plan
  • Custom plan available

5. Buffer

Best Social Media Marketing Tools

Buffer is a web-based social media management and scheduling tool that lets you schedule your posts hours, days, or weeks in advance.

The best part about Buffer is has a statistics feature that allows you to track the performance of each post, giving you invaluable insights into what type of content resonates best with your audience so you can tailor your future posts accordingly.

Features

  • Post Automation
  • Post Scheduling
  • Reporting/Analytics
  • Multiple Account Management
  • Integration
  • Monitoring

Pricing

Best Social Media Marketing Tools
  • Free plan available
  • Starting from $5/month

Why Social Media Marketing Is Important?

Social media marketing is becoming increasingly crucial for businesses. For starters, it’s the most effective marketing channel in terms of ROI and conversion rates to date.

It also gives companies access to a potential customer base that they may not have had before and provides them with an opportunity to interact directly with those customers and find out what their needs are.

Social media marketing can be incredibly beneficial to any business, but only if it’s done correctly.

There are a few rules of thumb that need to be followed for success in this area:

One should always post content on their social networks at least five times per week.

It would also help to create and use a hashtag so as not to get lost in the stream of posts; respond to any comments or questions that customers may post on their social media networks.

Benefits of Social Media Marketing

Social Media Marketing is a new marketing tactic that has come about in recent years.

It’s not as old or traditional as other forms of marketing, but it has been getting more and more popular recently.

We will discuss the top 10 benefits of social media for your business.

1. Improved Brand Awareness

People have a lot of time to fill on social media. If you use this space well, your business can constantly be in front of people and improve brand awareness.

People will see your product or service consistently through advertisements and clicks that lead back to more information about the products offered by the company.

It is how many companies can grow quickly. Constant visibility is an excellent thing for any company to have, and social media helps you get it!

2. Build Brand Loyalty

The same people who are impressed with your brand’s awareness will also develop loyalty to the company.

Customers feel more confident in their purchases when they see that this business is doing it right and continuously improving its offerings.

Social media helps increase visibility, which builds trust among customers about what you have to offer them.

3. Increase SEO Ranking

While SEO is not the most important ranking factor, it does increase your company’s visibility and will help you rank higher on search engines.

The more content you create for social media, the better chances of being found by potential customers in a web search.

Your new followers and likes contribute to your site’s authority which can eventually lead to higher rankings in the SERPs.

4. Generate more Lead

The best thing about social media is that it generates leads for your company, and all you have to do is post.

Your posts can be anything from a blog article or product information to the latest news in the industry.

The more content you share with followers on social media, the higher chance of generating the new lead.

5. Boost Your Sale

There’s no denying that social media marketing boosts your sale. With all the content you’re sharing on social media, it would be hard not to get a purchase at some point.

There are many different ways of generating leads and boost sales- email lists, webinars, or trying out new strategies like Facebook Ads Manager  to advertise your product.

6. Gain Website Traffic

The more content you’re putting out on social media, the higher chance of generating new traffic to your website.

If people like what they see and read about from your posts, there’s a high probability that they’ll click over to find out more information  about products or services that catch their interest.

7. Higher Conversion Rates

It’s not always about the quantity of social media posts that you share but also how engaging it is.

When companies engage with their audience and post more often, they’re better able to create a personal connection, resulting in higher conversion rates  in sales.

8. Stay top of mind

Social media can also be a great way to stay top of mind with your customers.

If you post about new products, trends, or events, then there’s a good chance that people will see it and share the information, which only furthers your reach.

9. Better Customer Satisfaction

By using social media marketing, you’re able to understand your customers’ needs and preferences better.

It also leads to more customer satisfaction which is an essential factor for any business.

10. Cost-Effective

Social media marketing is a cost-effective way to market your business.

You don’t need to spend money on advertisements because you can reach an audience for free – just by creating and posting content online.

Top 10 Social Media Marketing Strategies

Social media marketing is a new and exciting field that has become more popular in recent years.

With so many platforms to choose from, it can be hard to figure out where to focus your efforts first!

Here top 10 strategies of social media marketing. These strategies are designed to help you reach your goals, whether getting followers or increasing traffic on your website.

1. Set Your Goal

The first thing you need to do before you even start with your strategy is set a goal.
You can achieve many different goals through social media marketing.

But, it’s important to know what yours is and what will best help you achieve the outcome you want.

Some examples of these goals might include: increasing followers on Twitter, increasing engagement on Facebook, and getting more traffic to your website.

2. Understand your audience

The second thing you need to do before creating your strategy is understanding who your audience is.

What are their likes and dislikes?

How can you best communicate with them so that they’ll take notice of the content you’re putting out there?

Some things to consider when understanding your audience include demographics, location, interests, and behaviors.

Keeping this information in mind will allow you to create a better strategy that will resonate with your audience and get them involved.

TIP: Find out what content they’re sharing, reading, and watching on social media!

3. Engage with Your Audiences

The single most important thing you can do is engage with your audience.

It includes liking, commenting, and sharing their content to show them that they impact the community as a whole.

Not only does this help build relationships, but it will also increase the likelihood of people engaging in conversations with your brand online because they’ll feel acknowledged for what they have to say.

If you need help coming up with something to share, pay attention to your audience sharing and reading on social media!

If they’re commenting and tagging people in posts about a particular topic, try contributing an article or blog post that answers their question.

This way, when someone’s searching for content related to this subject, they’ll find your article and will be more likely to engage with your brand.

4. Decide your Budget

One of the first things you need to decide when launching a social media campaign is your budget.

For your marketing efforts to be successful, they must have enough money behind them.

Your funds will determine what platforms and campaigns you’re able to run on social media.

Just like you need to plan how much money your marketing will cost, you also have to think about the time it takes to run social media campaigns and what kind of staff or resources you’ll need to do so.

You can’t just launch a new account without having somebody monitoring it 24/hours a day, seven days a week.

5. Share unique content

If you’re trying to grow your social media following, it’s essential to have unique and fresh content.

Create meaningful posts that your followers will want to share – not just self-promotion or reposts of old photos.

Plus, if the content you post on different platforms aligns with what people like to do in their free time, they’re more likely to click on it!

6. Run Paid promotion

Aside from content, social media marketing also includes running paid promotions.

Running a promoted post on Facebook or Twitter can be an effective way to reach your followers and get them engaged with the campaign you’re promoting.

As such, it’s essential to know how much money you want to spend and what kind of return on investment (ROI) you want to see.

If you’re running a campaign, for example, and you have a $400 budget with the goal of getting at least 500 clicks on your post (to be considered successful), then divide 400 by 500 to get 80 cents per click.

7. Build community

One way of building a community is to start conversations.

Encourage people with the same interests and needs to interact, knowing that this will increase their engagement.

In turn, you’ll see higher traffic numbers because more people are talking about your company’s products or services.

The key is providing content for them, so they have something to talk about.

  • Offer a live chat where they can talk to company representatives or other customers
  • Share stories and insights with your audience that will resonate with them
  • Encourage people on social media to share their opinions about recent news in the industry, for example, what they think of new product features launched by one of your competitors

8. Focus on one social media platform first

You should focus on one social media platform at a time, setting a solid social media strategy before moving on to the next one.

  • The first step in this process is deciding which platform you want your business to use and focus its efforts – Facebook, Twitter, Google+, LinkedIn or Pinterest
  • This decision may be based on where most of your customers are located (i.e., if they are in a specific geographical area, like the U.S.), or where they tend to spend their time online and on social media (i.e., if most of your customers are active during business hours, then you may want to focus primarily on Twitter)
  • You should also consider which platforms offer features that can benefit your specific needs. for example, if you are looking to increase sales leads or find new employees, LinkedIn is a great option
  • Once you have decided on the social media platforms your business will use, it’s time to put together an overall strategy for how and when you should use those accounts.

9. Run Cross-Channel Campaigns

People want social media marketing more than just a few pictures of their favorite restaurant or event.

People are looking for an experience, and the best way to provide that is by running cross-channel campaigns.

To do this successfully, you need to understand your customer’s interests across all channels and then develop content accordingly.

10.Track your result

You want to know how your content is performing, but you don’t want to bombard the people who follow your social media accounts with a barrage of analytics. Fortunately, there are tools for this.

Measurement software can help track post-performance and engagement rates, giving you valuable insight into which channels work best for your business and which ones might need improvement.

Conclusion

When it comes to finding the best social media marketing tools, there are many options out there.

It can be hard to know which ones will work for your business and which you should avoid like the plague.

We’ve researched what we think maybe the top three most useful social media marketing tools available right now.

Have any other favorites not listed here?

Let us know in the comments below, or feel free to reach out anytime if we can answer any questions about the best social media marketing tools or any other related topic.

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