Convertkit vs Mailchimp have emerged as two of the most popular email marketing platforms in the last few years.
It is a newer service than Mailchimp, but it has quickly gained popularity and become one of the best tools for small businesses to use.
Convertkit vs Mailchimp: Which should you choose?
We will break down what makes Convertkit different from other services like Mailchimp and explore some features that make Convertkit unique.
Table of Contents
What Is Convertkit and How It Works?
Convertkit is a newer email service that has grown quickly in popularity.
They offer a free plan that is perfect for anyone who wants to test out their service.
Convertkit paid plans are pretty cheap, too, and you can get started with Convertkit for as little as $29/month!
Convertkit offers a vast feature set, and they allow you to create marketing campaigns for email newsletters.
They have all the standard features that other email services do – like list segmentation, A/B testing emails with real-time results, automation workflows, etc.
However, ConvertKit has some unique features that set it apart from other services like Mailchimp.
What Is Mailchimp and How It Works?
MailChimp is one of the most popular email marketing services, with about 12 million users worldwide.
Mailchimp is easy to use and has a wide variety of features, such as creating custom emails.
It also integrates with many other apps like Shopify and EventBrite. However, MailChimp’s interface can be complicated for users unfamiliar with email marketing or design.
Features: ConvertKit VS Mailchimp
Features Of Convertkit
AB Testing
ConvertKit has real-time email A/B testing, which is a beneficial feature for marketers.
Mailchimp does not offer this, but you can use third-party tools like Optimizely to run your tests on the free plan or in an upgraded account.
API Integration
ConvertKit has an easy-to-use API that lets you connect with other apps. You can easily sync your contacts from Gmail, Outlook, or any email service provider.
Plus, they have Zapier integration which makes it even easier to connect Convertkit with hundreds of other services like Shopify and EventBrite.
Analytics/ROI Tracking
ConvertKit has several built-in analytics tools that make it easy to track your results and see how much money you make from email marketing.
Auto-Responders
ConvertKit has a full suite of email automation workflows that let you create automated emails and drip campaigns.
CAN SPAM Compliance
ConvertKit has CAN-SPAM compliance which is a legal requirement for any email service.
It means you can use Convertkit to send marketing emails and newsletters without worrying about breaking the law.
Click Tracking
ConvertKit has built-in click tracking, making it easy for you to see how many people clicked on emails and links.
Customizable Forms
ConvertKit has a wide variety of forms that you can use to create custom opt-in boxes.
Drag & Drop Editor
ConvertKit has a built-in drag and drop designer that makes it easy to create beautiful emails.
Drip Campaigns
ConvertKit has a full suite of drip email automation workflows that make it easy to create automated emails and follow-up sequences.
Dynamic Content
ConvertKit has dynamic content which automatically inserts subscriber data into your emails. It is helpful to personalize the email, making it more engaging for subscribers.
Event Triggered Actions
ConvertKit has event-triggered actions that let you create custom emails based on a subscriber’s behavior.
Landing Pages/Web Forms
ConvertKit has a landing pages feature that makes it easy to create custom opt-in forms.
Marketing Automation
ConvertKit has a full suite of email automation workflows that let you create automated emails and drip campaigns.
Customizable Branding
ConvertKit offers a lot of customization options like logo uploads, custom CSS, and HTML.
Forms Management
ConvertKit has a built-in forms manager that lets you create, edit, and delete custom opt-in boxes.
Reporting/Analytics
ConvertKit has built-in analytics tools that make it easy to track your results and see how much money you are making from email marketing.
Segmentation
ConvertKit has built-in segmentation that lets you target subscribers by interest, location, behavior, and more.
WYSIWYG Editor
ConvertKit offers a WYSIWYG editor that lets you create beautiful emails.
Forms Management
ConvertKit has a built-in forms manager that lets you create, edit, and delete custom opt-in boxes.
Incentive Management
ConvertKit has built-in incentive management that lets you create and promote special bonuses, discounts, and more.
Note: Convertkit has more features that accept the following features
Features Of Mailchimp
AB Testing/Split Testing
Mailchimp has real-time email A/B testing, which is a beneficial feature for marketers. Convertkit does not offer this.
API Integration
Mailchimp has an open API that lets you connect with third-party tools like Optimizely to run your tests on the free plan or the A/B testing feature.
Analytics/ROI Tracking
Mailchimp has a comprehensive analytics tool that lets you track your open rates, click-through rates, unsubscribes, and more.
Auto-Responders
Mailchimp offers a full suite of auto-responder workflows that let you create automated emails and drip campaigns.
CAN SPAM Compliance
Mailchimp has CAN-SPAM compliance which is a legal requirement for any email service. It means you can use Mailchimp to send marketing emails and newsletters without worrying about breaking the law.
Click Tracking
Mailchimp has built-in click tracking, making it easy for you to see how many people clicked on emails and links.
Customizable Forms
Mailchimp has a wide variety of forms that you can use to create custom opt-in boxes.
Drag & Drop Editor
Mailchimp has a built-in drag and drop designer that makes it easy to create beautiful emails.
Drip Campaigns
Mailchimp has a full suite of drip email automation workflows that make it easy to create automated emails and follow-up sequences.
Dynamic Content
Mailchimp has dynamic content which automatically inserts subscriber data into your emails. It is helpful to personalize the email, making it more engaging for subscribers.
Event Triggered Actions
Mailchimp has event-triggered actions that let you create custom emails based on a subscriber’s behavior.
Landing Pages/Web Forms
Mailchimp has a landing pages feature that makes it easy to create custom opt-in forms.
Marketing Automation
Mailchimp has a full suite of email automation workflows that let you create automated emails and drip campaigns.
Third Party Integrations
Mailchimp has an extensive directory of third-party integrations that let you connect your list with other tools like Optimizely, Slack, and Zapier.
Reporting/Analytics
Mailchimp has several built-in analytics tools that make it easy to track your results and see how much money you make from email marketing.
Segmentation
Mailchimp has built-in segmentation that lets you target subscribers by interest, location, behavior, and more.
WYSIWYG Editor
Mailchimp offers a WYSIWYG editor that lets you create beautiful emails.
Alerts/Notifications
Mailchimp has an alert and notification tool that lets you get notified when subscribers do things like open emails or click on links.
Automated Publishing
Mailchimp has an automatic publishing feature that lets you schedule future emails so they are sent out later.
Note: Mailchimp has a lot more features that accept the following Features.
Integrations: Convertkit VS Mailchimp
Convertkit Integrations
- Mailchimp
- Shopify
- WooCommerce
- WordPress
- Zapier
Mailchimp Integrations
- BigCommerce
- Drupal
- Google Analytics
- HubSpot
- Magento Commerce
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- WooCommerce
- WordPress
- Zapier
Pros and Cons: Convertkit VS Mailchimp
pros of convertkit
Ease of use
Convertkit is easy to use and very intuitive, so it’s the perfect choice for beginners. Whether you’re looking to start an email list or need a new service provider, they provide all of the tools necessary in one place.
Live chat and email support
When you sign up for Convertkit, you’re not signing away your rights to live chat or email support. If there’s ever a problem with your account, the team is always available to help fix it quickly and efficiently.
Cons of convertkit
Limited A/B testing
Convertkit’s A/B testing features are relatively limited, so it may not be the best choice if you’re looking for advanced capabilities.
Lack of customization
If you’re looking for extensive customization options, Convertkit may not be the best choice. You can’t change colors or images in your emails without using a plugin, which is inconvenient and time-consuming.
Pros of Mailchimp
Free plan Available
You can create up to 2000 subscribers. You will get 12000 emails per month, which is excellent if you are starting and don’t have a lot of money to spare on marketing your business or personal blog.
Advanced template editor
You can easily create beautiful email messages that your subscribers will love. You get to pick the color scheme and even upload images for each category.
There are also hundreds of free stock photos you can choose from, so this is a big plus if you don’t have design skills or experience designing emails by yourself.
Cons of Mailchimp
High price of a subscription
If you are starting, it is great to have a free plan. However, if you need more features or want to send more emails per month than the 12000 limit of the free version, then you will have to upgrade your subscription at Mailchimp’s website.
Pricing: Convertkit VS Mailchimp
Convertkit Pricing
- Free Plan Available for 1000 Subscribers
- Starting from: $29.00/month
- Pricing model: Subscription
Mailchimp Price
- Free plan Available
- Staring from: $10.00/month to $312.00/month
Conclusion: Convertkit vs Mailchimp
Throughout this blog, we’ve compared and contrasted ConvertKit and Mailchimp.
We hope that you have a better idea of how the two email marketing providers stack up against one another and what to look for in an email service provider.
Whether you are looking for a company with more robust features or a more straightforward option, there is something for everyone here.
