The future of content marketing is constantly changing.
It can be challenging to keep up with the latest trends. That’s why we compiled this list of 10 Biggest Content Marketing Trends for you.
We hope that it helps you stay on top of your game and gives you an idea of what will work best for your future campaigns.
All these topics are trending in 2021, so they’re worth considering if you want to continue innovating as a brand.
What is Content?
Content is a broad term in the marketing industry. Content can be anything that someone provides information about, such as videos, articles, and social media posts.
The most common type of content on the Internet are blog posts because they provide valuable knowledge with detailed descriptions to help readers better understand what you’re talking about.
There are also other types of content like infographics or presentations, which are less interactive than video but still provide a lot of value for your audience when understanding topics more deeply.
What is content marketing?
Content marketing is the use of content to promote an organization or person. It could include blog articles, social media posts, podcasts and videos.
Can use content to attract prospects and customers by generating leads from a website or app via SEO optimization techniques like keyword research, for example, and paid advertising on platforms such as Facebook ads.
It’s all about getting noticed these days, so it pays big dividends to invest in your company’s digital content strategy now!
Why is Content Marketing Important?
Content Marketing is essential because it’s the best way for people to find out about your company or what you do.
Content marketing can be in many places, like newspapers, magazines and on TV.
The information on your site must be informative for people to know why your business exists and how they will benefit from interacting with you.
The possibilities are endless when using content as a marketing tool!
If someone needs help finding an item online, then this would also work; instead of sending them directly to buy something, offer up a link and let them decide if they want to purchase something from there.”
10 Biggest future of Content Marketing Trends
We have compiled this list of 10 Biggest future of Content Marketing Trends for you:
SEO is one of the biggest future of content marketing trend.
Search engines are becoming more sophisticated, and search algorithms are adapting quickly.
So it is now crucial to stay up-to-date with changes as they happen if you want your site to rank higher in SERPs.
2. Social Media Platforms
Content marketing has never been more important, and it is the future of content marketing.
This trend can be seen in its ability to generate leads by asking the right questions that answer customer needs rather than providing generic solutions.
The future winner will have a deep understanding of how their customers use social media platforms specifically for B2B purposes and create strategic campaigns around them.
3. Artificial Intelligence:
AI (artificial intelligence) is changing the future of content marketing.
It uses techniques to process words from context better than human beings or keyword tools could do previously.
4. Influencer Marketing
The future winner will identify and target social influencers relevant to their target market.
It is an excellent way for them to establish themselves as an industry leader in specific topics.
5. Chatbots & Voice Search
Content marketers need to know how chatbots work and understand what they can enable consumers with voice search capabilities on mobile devices, such as smartphones, tablets, smartwatches, etc.
There needs to be more focus on creating concise messaging that engages customers through these platforms. It one of the future of content marketing trend.
6. Augmented Reality
Content marketers need to be on top of this technology because it will enable them to tell their stories so that consumers can get fully immersed in. It fall into future of content marketing trend.
7. Immersive Media and Virtual Reality
Content marketers who create content for brands or companies will want to consider using augmented reality and virtual reality for future projects.
These tools being able to take marketing efforts up another notch. There needs to be more focus on creating concise messaging that engages customers through these platforms. It is also of the future of content marketing trend.
8. 360 Video & VR Filming
Future content creators should work towards mastering the art of filming 360 videos.
They have an advantage over others when promoting themselves through various platforms.
9. Live Streaming Platforms
They offer live broadcasting features, now make it much more accessible than ever for future content creators to give viewers a first-hand look at what they are working on.
10. Content Marketing Automation
Future content creators should focus on automating certain aspects of their marketing efforts to have more time to create great content.
Future content creators need a blog or some other website where they can post new articles without having to do much work in between.
WordPress is an excellent blogging platform that future content creators should consider using if they are not already doing so
top 5 benefits of content marketing
Content marketing is a great way to increase your company’s visibility and attract more visitors.
It can also help you stand out from the competition and make it easier for potential customers to find information about what you have to offer.
Knowing that they are getting valuable content when visiting your site can be enough incentive for people to check out your products or services further which might lead them back into buying something later on down the road.
When done right, this strategy will create opportunities for more conversion rates by making prospective clients take note of what you’re offering.
There are the top 5 benefits of content marketing that we are going to cover:
1. Build Brand Loyalty
Content marketing has the power to build brand loyalty amongst your target audience.
Consumers are no longer loyal only to one company, but they will often choose brands that align with what they’re looking for, depending on their needs and wants at any given time in life.
But how do you get them when it seems like all products of a particular type seem the same as the next?
You provide something different and stick with them through their journey.
2. Build Brand Awareness
In the digital age, it can be difficult for a company to stand out.
But content marketing helps make your brand more visible so that consumers know what you have to offer and choose you over the competition.
It can help people become aware of what you have to offer and choose you over other companies.
3. Boost your SEO and traffic
Content marketing can also help your SEO.
It improves site traffic, which helps to rank higher on the search engine’s results page for organic searches.
4. Boost Lead Generation
Content marketing is also a valuable lead generation tool.
It can help to identify qualified leads that are most likely interested in your product or service so you can follow up with them and provide the best possible customer experience.
It’s not just about generating traffic, and it’s also about nurturing relationships with customers over time.
Content marketing allows you to build an engaged audience on social media.
5. Educate Your Customers
Content marketing can also be a powerful tool for educating your customers about your product or service.
How to create effective content marketing strategies?
Create an effective content marketing strategy can seem like a daunting task.
You need to take many steps to create the perfect strategy, but don’t worry; we’re going to break it down for you!
We will cover how you can make your content marketing strategies more effective and why they’re crucial for your business.
1. Set Your Goals
If you’re going to create a strategy, the first step is to set SMART goals.
You need to figure out what your goals are for your content and what exactly you want to get out of it.
You should have a few different objectives in mind that will help you move forward towards achieving success with your content marketing plan.
2. Determine What You Will Be Publishing
First, you need to determine the type of content that you will be publishing.
Think about what your audience wants to consume – are they more interested in infographics, videos or blog posts?
You should always pay attention to the types of content you share most on your social media accounts and see what your audience is talking about it.
It will help you determine the type of content that will work best for your brand in effectiveness and popularity.
3. Content Format
Once you know the types of content you want to publish, it’s time to decide how exactly you plan to present it to your audience.
It will mostly depend on the content type you want to put out and your specific goals for that particular piece of content (ex: do you want a video to go viral, or is visibility for an upcoming product release more important?).
4. Decide On A Publishing Schedule
Once you have figured out how you want to format your content, it’s time to set the schedule for when you will be publishing said content.
It can include deciding how often you’ll be posting or even starting a blog of your own to host the new content.
The key component here is consistency you want all of your audience members to know when to expect new content from you so that they can plan their days around your schedule.
It can be tricky, especially if you have multiple social media accounts to maintain and other responsibilities within your business.
5. Establish Your KPIs
You will want to keep an eye on many KPIs during your content marketing strategy, but there will be a few that determine the overall success of your efforts.
You can establish these KPI s at the onset and check in periodically throughout the contents life cycle to ensure they’re being met or exceeded.
6. Develop Your Content
With the KPIs you have established in mind, it’s time to determine what kind of content you will produce.
As you can see from the chart above, there are many different kinds of content to consider delivering, not just blog posts or whitepapers.
7. Know Your Audience
To develop a successful strategy, you need to know who you’re talking to and what they want from your brand.
It should be determined by conducting primary research or, at the very least, developing an in-depth persona for your target audience.
8. Make It Easy For Customers To Share
A great way to help your website grow is by encouraging customers to share their favourite content with others.
If a customer has had a fantastic experience with your company, there’s no reason why they shouldn’t let everyone know about it!
For this to work, though, you need to make it as easy as possible for customers to share your content – using services like AddThis.
By doing so, you increase the chance that new people will stumble across your website and find out about everything you have to offer.
It is an excellent way of reaching more prospective customers without going over-board on paid advertising.
9 Use social media
Another way to reach new customers is to use something called ‘social media marketing.
Essentially this involves setting up accounts with various social networking websites and using them to raise awareness of your business.
It can be a great way of increasing brand awareness – but the more important benefit comes from connecting with other companies, industry experts and potential customers.
It has also been shown that connecting with people on social media makes us feel better about ourselves. In the same way, interacting with others can make us happier.
10. Create a quality product
If you want to get people talking about your business, they need to trust you, which means that you need to have a high-quality product or service.
One way of doing this is by using social media as a sounding board for your business – where you will be able to receive feedback and make changes accordingly.
11. Treat your customers right Way
If you want your business to thrive, you must treat the people that buy from you well.
It would help if you also tried to ensure that your prices are competitive and fair to attract new customers – without losing current ones.
12 Build a Landing Page
To convert your customers, you need to build a landing page that is sleek and professional.
It allows you to collect meaningful information about the types of services or products they are most interested in.
Once you have collected this information, you can tailor future marketing campaigns to specific audiences.
13. Focus on Facts and Data
When you are trying to build a successful content marketing campaign, it is not wise to focus on your personal feelings.
Instead, it would help if you concentrate on facts and data that will help strengthen your message and brand.
It’s easy to become passionate about your business, but you need to be strategic to get your message across when designing content for the web.
14. Be Consistent with Your Content
As soon as you have completed a piece of content, make sure to post it.
Even if your audience is small at first, posting consistently will help establish your brand in the marketplace.
Eventually, you will see an increase in traffic and, more importantly, sales.
15. Run A/B Tests
One of the best ways to increase content engagement is by running an A/B test.
It involves creating two similar pieces of content and publishing them simultaneously but with a different headline or image.
Analyze which version performed better after a few weeks have passed and focus on that piece moving forward.
16. Track Your Performance
If everything is going according to plan once you’ve launched your content marketing strategy, you should be keeping tabs on the performance of each piece.
For example, if you have many different blog posts going out at once and they’re being promoted on Twitter, you need to know which ones are performing the best so that you can reproduce them in the future.
17. Measure SEO Results Over Time
The last thing you want to see is a slow decline in search engine rankings.
It means that the performance of your content marketing strategy needs to be constantly monitored and tweaked.
If your brand has more than one website, you should also ensure that they are correctly optimized for search engines.
Top Content Marketing Tools
As a content marketer, one of the most important aspects of your job is to make sure that you have all the right tools and resources necessary to create engaging content.
With so many different marketing materials out there, it can be hard to know where to start.
So if you’re looking for some new ways to engage your audience with relevant and informative blog posts, here are great tools that will help you get started:
While there are many options for analyzing and tracking the most famous content globally,
BuzzSumo offers some great insights into what people are sharing on social media.
The platform is a godsend for researching topics beyond your network or industry as it allows you to track content based on location or language and see where it gets shared.
What’s more, as you are researching your topic, you can see who is sharing it in real-time.
2. Social Mention
A free tool that allows you to monitor keywords across the web and social media channels.
Social Mention has many uses for content marketing and PR professionals.
The search feature will enable users to track keywords and hashtags, allowing you to see how they are being used in real-time.
On top of this, Social Mention offers a wide range of analytical tools that will enable you to run sentiment analysis on any given keyword or hashtag.
If you regularly pitch press releases, you must keep up with journalists’ latest needs and requests.
HARO is a free service that connects PR professionals with journalists in need of story ideas.
By signing up to HARO, you can become a source for journalists looking for quotes, experts to interview or people who have previously been involved in something newsworthy.
4. Muck Rack
Another great resource for PR professionals and social media specialists is Muck Rack.
On top of featuring breaking news in the world of journalism, it also offers a complete directory of journalists, making it easy to identify those who cover topics relevant to your business or client.
Couple this with its ability to monitor specific sources and keywords to get real-time alerts when your name is mentioned in the press, and you have a potent tool at your disposal.
The online note-taking service Evernote is a simple but powerful platform for storing all of your research, links and other bits of information that you come across.
It’s free to use (with an upgrade option) and offers cloud storage, so you can access it anywhere you go.
Scribd is a document sharing site (with an upgrade option) makes it easy for visitors to enjoy or embed documents directly into their sites and blogs.
Documents are organized by category and searchable by topic.
7. Google Analytics
A free service to help you understand how your pages are being used.
Google Analytics can show you which pages are the most popular, where your traffic is coming from and much more.
It’s entirely customizable, so you can track anything that matters to you!
With dozens or even hundreds of websites and blogs being published daily, it can be hard to keep up with the important content.
Feedly allows you to customize your feeds in a way that will enable you to read only the posts that interest you when they are posted – no more clutter.
Canva is a free online graphic design tool that allows you to design anything from posters to Facebook covers in just minutes.
It contains over 1,000 templates, and its accessible customization features make Canva even more flexible.
10. Google Alerts
Get notified when your brand gets mentioned online for any topic or keyword with Google Alerts.
It’s a free service provided by Google to keep track of any content online that involves your brand or keyword.
11. SEMRush: An all-in-one marketing toolkit
SEMRush is an all-in-one marketing tool that allows you to see the competition, track keywords, and research demographics.
It’s a browser extension for your Chrome or Firefox, so it helps you with SEOs and content creation as well.
12. Google Search Console
The Google Search Console is a free service that allows you to monitor the performance of your website.
It provides valuable insight into things like the keywords people are using to find your site, how they’re navigating through it to get where they want and which pages are being used the most.
You’ll need to add specific code to your website before you can fully take advantage of the Search Console, but once it’s there, you’ll be able to see how many page impressions and clicks your content is getting.
You can also set up alerts so that if something happens to one of your pages (such as a drop in traffic), you’ll know immediately.
13. Google Trends
Google Trends is a great tool to see even more–and it’s much easier to read and understand.
Each week you can view which search terms are rising and falling the most on Google in certain regions worldwide.
You can also type in any term and see how popular it is compared to other terms.
GetResponse is a tool you can use to email people.
You can also use it to send a newsletter. People don’t read emails, but they do receive them.
So this tool will help you increase your reach by delivering content directly to the inboxes of people who might be interested in it!
Leadpages is a powerful tool you can use to create high-quality landing pages that convert.
It’s so good that some of the biggest content companies in the world use it.
26. Pixfort Megapack
Pixfort is a tool you can use to build landing pages that convert.
It’s just as powerful as Leadpages, but the user interface is cleaner, and it has more flexibility in terms of design options.
That’s a fact. I’ve found that if you share your valuable expertise on Quora, you can have some great conversations with people who are willing to give you upvotes in the form of likes and follows.
Not everything works, but it just depends on how well-written your content is and what niche it’s about.
Alltop is aggregates web pages by topic. You can quickly and easily see what’s trending in your industry.
In addition, you can add topics that are of interest to you and receive a daily email with all the content on those topics for that day.
19. Sprout Social
Sprout Social is social media scheduling tool. It’s easy to use, and best of all, you can manage your brand on multiple social networks from one interface.
It is helpful if you have a lot of different people writing content for your company because they’ll all be able to access the same Twitter account without logging in separately.
Hootsuite is like Sprout Social, this is good for managing multiple social media accounts because you can easily switch between your different social networks from one page.
It also shows you what posts are getting engagement and allows your writers to manage their own Twitter accounts from one dashboard.
Buffer is another great one for managing multiple social media accounts. I like this tool because you can schedule posts ahead of time.
Still, it also includes analytics which is helpful when analyzing the impact your content is having in terms of engagement and traffic.
CoSchedule is similar to Hootsuite and Buffer, but it’s only handy if you plan to schedule and publish a lot of content.
It has some great features to help you stay organized and manage your budget, but it’s not the most user-friendly platform out there.
This one is more specific in terms of scheduling for social media and can also use it to manage and create original content.
You probably already know this one. It’s the Grammarly extension or plugin that corrects your spelling and grammar – we recommend you start using it!
The more people are aware of how many mistakes they make in their writing, the better!
This one is all about ensuring that when you publish a post on your blog, you don’t make any basic grammatical mistakes that you would never make when sending an email, for example.
InVideo is a free video maker tool.
This tool is a must-have for any serious content marketer. What’s the point of creating awesome videos by yourself.
Content marketing is still going strong in the future of digital age, and there are many ways to incorporate it into your business.
From social media strategy, blogging, content syndication, and more, we have you covered with 10 of the biggest trends that will help you create a successful content marketing plan this year.
Which direction do you want to learn about first for future of Content marketing ?