In this blog post, we will take a look at future trends in SEO. The future is now, and the future of SEO is already here!
With so many changes happening in the digital marketing landscape, it can be hard to keep up with everything going on.
To stay on top in the future, you’ll need to understand what future trends will be on SEO.
Table of Contents
What is SEO?
SEO is short for search engine optimization. SEO takes into account the relevance of your content to a given keyword.
It means that if you have a website about dog breeding, pages like ‘What are the benefits of dog breeding?’
would be relevant and positively impact your SEO score.
how does work SEO?
To put it simply, Google crawls the web to find new content to display in their search results.
But how do you know what’s new?
Every time an internet user searches for something on Google (or any other search engine), and there is a page relevant to this query, Google will crawl this page and show it as a result in its list of all possible answers to this search query.
They only keep sites relevant to the keywords because having hundreds of irrelevant search results is not helpful.
What’s even more interesting is that Google crawls your website now and then, shortly after it has been published, and compares the content of your new page with what they had indexed before (the older version).
If there is a change in scope, this means that you have added some further information for Google to discover.
So if you put a lot of effort into creating high-quality articles about topics that users are interested in and find answers on the Internet using one specific query (e.g., ‘how to cure diabetes’).
It means that you have created valuable content which will generate traffic for your website.
Now, keep in mind that the more content you create and publish (the more pages Google indexes) and the better your articles are, the more traffic will flow into your website using long-tail keywords.
why SEO is important?
SEO helps businesses improve their websites’ search ranking results on search engines such as Google and Yahoo.
Various companies are implementing search Engine Optimization ( SEO ) to help them get ahead of their competitors regarding website hierarchy.
Several search engines focus on certain types of websites.
Whenever someone asks about a product or service, the search engine will provide them with a list of websites with information related to their question.
How to improve SEO?
The most important thing to do is to make sure that your website is easily crawlable. Crawlability refers to the rate at which search engines can find and understand your pages.
As a general rule of thumb, incoming links are much more valuable than outgoing links (although there are well-known exceptions).
The faster you can get new content up on your site, the better it will be for SEO because search engines like fresh content.
10 Future Trends In SEO
We are going to discusses 10 future trends that are all worth paying attention to!
1. Focus on long-tail keyword phrases
When you’re trying to rank for a high-volume keyword phrase, it’s tempting to target the highest volume keywords.
However, future trends in SEO will increasingly reward those that research and create content targeting “long tail” phrases.
Specifically important when looking at future search engine algorithms like Hummingbird.
Unlike traditional SEO tactics, long-tail keywords can be more challenging to find because they are typically less competitive and have lower volumes of organic traffic.
However, their increased specificity makes them more accessible for Google (and other search engines) to understand what people want from searchers, so these terms often produce higher click-through rates than general queries.
A quality blog post on a topic with many long-tail variations could quickly generate ten times as much traffic as a general post.
2. Optimized AMP pages
AMP stands for Accelerated Mobile Pages and is a Google-backed open-source project.
It makes web pages load faster on mobile devices, and in some cases, AMP pages will be the first result shown when someone searches with their smartphone or tablet.
With an increasing number of people using their phones as the primary way to surf the Internet.
It makes sense that we would want to optimize our websites not just for desktops but also smaller screens. Especially since most people only have one hand free while reading content on their phone.
AMPs are not yet widespread across all publishers (as they can take more time), but if you run a site that gets lots of traffic from smartphones already, this future trend in SEO is worth considering.
3. use of voice search
There are many new ways to find things on the Internet. One way is by talking to your phone or computer.
When you talk, your words become text, and you can search the web for what you said.
This future trend in SEO is all about voice search.
Voice assistants like Siri and Google’s Assistant are becoming more popular, which means that soon people will be able to use their voices on websites to do the work they used to have to type themselves.
4. More influencer marketing campaigns
As more people go online to find products, companies use influencer marketing campaigns more often to reach out and generate buzz for their products.
An influencer is an individual who has a substantial following on social media and can see as someone to trust.
Brands and products will be using influencers to get their message out there, hoping that people who follow these influencers may want to purchase or learn more about a product.
Influential individuals like bloggers, journalists, celebrities, high profile sports figures, etc., have extensive networks they leverage by sharing content from brands via blog posts or tweets (the brands) to gain visibility among potential customers.
This process is also called “sponsored content” or “paid sponsorships.”
5. Mobile Optimization
Mobile optimization is an excellent way to show people your website. It means that it works well on the phone.
If someone is looking for something on their phone and sees your website, they’ll be more likely to click it.
If you’re not sure if your site works well on the phone, there are some easy ways to find out!
Here are three:
View the page in Google Chrome with Mobile Emulation turned ON
Use the Google “Mobile-Friendly Test” Tool (you can even test an individual page)
Check how responsive your design is by turning off your desktop size and checking that all of the elements stay where they should be when zooming in and out of pages
6. Video marketing
This future trend in SEO has been gaining a lot of traction over the past few years.
What used to be an added feature for companies utilizing video marketing, it’s now more common for sites to solely use videos as their primary form of content and marketing strategy.
It will only become increasingly important going into 2021, with businesses hoping to come up on YouTube searches rather than within Google search results pages.
You can produce many different types of videos: live-streaming, vlogging (video blogging), behind-the-scenes footage, product demonstrations, Q&As/product reviews, or tutorials.
The list goes on! Most people like watching longer videos, so if your time permits, try creating some long-form content – this will give viewers the chance to get to know who you are and what your brand is.
7. Artificial intelligence
One of the most powerful trends in SEO is artificial intelligence. With the future of artificial intelligence in search, we slowly see machines can think and reason for themselves.
AI is to become a mainstream feature on websites and within SEO practices by 2021. The future of AI will likely involve two types:
1. “Weak” or narrow AI (e.g., Siri), which can do specific tasks like driving cars but not any other functions;
2. “Strong” or general AI (e.g., droids).
This type of system has yet to emerge, with most experts claiming it’s decades away at best – although time could change this prediction drastically!
One day robots may control everything from traffic lights, household appliances, public utilities, and work tools – meaning that internet bots could be the future of SEO.
8. High-Quality Backlinks
One of common future trends in SEO are the increased use of high-quality backlinks.
The future is about more than just keywords.
Visits to sites that rank well in SERPs (Search Engine Results Pages) will need a balance between high rankings and visitors on their site, as this has been found through testing to be better for conversion rates than higher rankings with fewer visitors.
High-quality backlinks are essential. They can help a lot with future rankings and, as a result, future traffic.
The future of SEO is the user experience – what can we do to make it easier for people to find our content?
It means that future trends in SEO will be about how you rank on Google’s SERPs (Search Engine Results Pages).
9. Unique Content
One key trend in SEO is the need to create unique content. A lot of content on the Internet is all about copying each other.
The future trend in SEO will be to create original, unique, and engaging content that’s relevant for your target audience.
This kind of content keeps people coming back because it’s not repetitive or boring!
You should also make sure that you update your site often so that visitors always see fresh new posts from you instead of old ones they have already seen.
Nowadays, Google is smart enough to know when there’s been a copy-paste job done by website owners.
Who wants to rank higher with keywords in their post titles and descriptions (this is called “keyword stuffing”), but this doesn’t mean future trends in SEO won’t take into account these kinds of techniques.
10. Google’s BERT
Google is using artificial intelligence to do more natural searches.
Google recently unveiled the BERT Language Models, a new AI algorithm designed to help us better understand human language.
Google’s goal with this project is for future SEOs to create natural-sounding posts that are still optimized and rank higher on search engines because of it.
It means that future trends in SEO might include using more short sentences or phrases instead of long paragraphs, as well as incorporating keywords strategically throughout your content without “keyword stuffing.”
How does Google work with SEO?
Google helps people find their information. They do this by using the words you put in to find what you want.
What Google does to help you find what you want is called search engine optimization (SEO). SEO gives information and pages about your topic more weight in the search results.
A simple example with a webpage:
Let’s say the page describes a type of car.
To learn more, maybe you want to buy one. You enter “buy Jaguar” into Google, then press Enter on your keyboard or click Go.
If someone else has entered that same term first, the sites they chose are displayed first. That person wants to buy just like you do, so it makes sense to show them that site first.
How many people searched for “buying Jaguars” isn’t essential. The fact that other people found what they wanted at another site is.
Further down, there are ads for the same product along with other cars you might want to buy.
The Jaguar ad is just as likely to be shown in the results as any other, but it’s more likely that Google will deliver it right away than at the bottom of a long page of results.
Why?
Because Google wants your search experience to get better over time.
In this case, if people end up buying Jaguars through the site in their results, then they’ll consider showing that site near the topmost often in future searches for “buying a Jaguar.”
SEO can work differently depending on what type of term you search and which kind of content you’re looking for.
But if every time someone searched for “buy dog food,” they ended up getting a list of dog food review blogs, Google would eventually consider displaying an ad from DogFoods.com instead and might even give their whole site higher rankings for searches like that.
How to get your site ranked high on Google?
The way to get your site to rank highly on Google is by using SEO. You can do this by writing good content and using keywords.
The best way to develop SEO content topics is to search for your keywords on Google and then read through the results.
If your article is about how to start a business, you can look out for any available resources that will help you. You can take time off work or get some vacation days from your employer to write these articles; make sure you have enough time, so they don’t turn out bland.
There are many tools out there that will allow you to monitor your article’s performance and the keyword searches themselves.
These include traffic estimators, market trends reports, and social media data mining apps that let you see what kind of popularity certain websites enjoy.
When in doubt, always choose the most popular option for maximum results.
The role of social media in SEO
The role of social media in SEO is to help people find your website. It can be hard to find a website if you do not know its name or what it looks like. Social media allows people to find websites—things like hashtags and links in tweets.
A new study says that social media can have a positive effect on websites optimized for search engines. When people share links from their favorite websites, it helps them get more traffic to those sites.
Social media channels like Twitter, Facebook, Pinterest, and other social networks are essential tools for businesses to utilize to increase online visibility among their target audience.
To enable you to reach out to a large number of potential customers through social networking platforms.
Why SEO matters for small businesses?
SEO for small businesses is crucial to have better traffic on your website.
When people want to find a particular product or service, they usually turn to Google.
And if your business website is not well-optimized for these search engines, you will lose out on potential customers looking for what you offer.
Good SEO ensures that your website will rank highest in the result pages when people search using specific keywords about your products/services.
When a relevant user lands on your site after searching via a search engine, the chances are high that they will also buy from you, thus leading to increased sales.
Top Tools that can help with your SEO efforts
SEO or search engine optimization has become an increasingly important task for businesses in recent years.
However, while many business owners understand how to optimize their websites and online marketing strategies to rank better in search engines. Few know the tools that can help them with this process.
To increase your chances of success when it comes to SEO efforts.
Here is a list of 17 tools that you can use for keyword research, improving site quality, analyzing website traffic, and more:
1) Google Search Console
Google Search Console is one of the most widely used free web-based services by businesses, both large and small.
While you will have to manually submit the URL of each website you want to be listed on.
Once added, Google Search Console allows you to access detailed information about your website’s visitors, including the ones that come from organic search queries.
2. Google Trends
Those who want to see how many people have been searching for particular term overtime should use Google Trends.
In addition to seeing how popular a specific topic has been over time, you get insight into future trends as well. All presented in an easy-to-understand Google interactive graph.
3. Google Alerts
If you need help finding out quickly when new content relevant to your site has been added elsewhere online, Google Alerts could very well be helpful for you.
This tool allows you to create a profile that will send you an email whenever specific keywords are mentioned on the Internet.
You can specify which search engines it monitors (Google, Bing, or Yahoo) and how often you’d like to receive alerts.
4. Google Analytics
Google Analytics one of the most popular tools for SEO optimization, Google Analytics, gives you a complete overview of your website’s performance and traffic sources.
If you haven’t already, now would be an excellent time to learn about analytics and how it can help your SEO efforts.
5. Moz
Moz is a program that helps you find the right search engine. It tells you which ones are best for your website and other information.
It also provides informational blogs and other audiovisual tutorials for your viewing pleasure.
6. Majestic Toolbar
The Majestic toolbar gives you information about backlinks with the use of a one-click check.
It also analyzes your website and tells you what could be improved on your site.
7. SEO Toolbar
SEO toolbar provides access to Competitive and resources for everything from keyword analysis to database development.
8. SEMrush
The SEMrush is a great program that helps you optimize your website.
This toolbar allows you with keyword research, domain analysis, PPC analysis, and much more.
9. SEO Quake
SEOQuake is a free tool that helps people find the best keywords and phrases to use for their websites.
This tool offers keyword research, backlinks analysis, and much more.
10 Keywords Everywhere
Keyword Everywhere is an excellent tool for helping you find the best keywords to use on your website.
11. Screaming Frog
Screaming Frog SEO Spider is a great tool that can help with website optimization.
This program allows users to find broken links, code errors, and much more. It offers keyword research, metadata analysis, and much more as well.
12. Google Keyword Planner
Google Keyword Planner is a great tool that offers users access to all of their tools and more.
This program helps users find the most effective keywords, backlinks analysis, and much more.
13. Yoast SEO
Yoast SEO is a great wordpress tool that offers users access to their tools and more. This Tool effective for on-page SEO and more.
14. SimilarWeb
SimilarWeb helps users get information on the website rankings by providing them with all these tools and more.
This program allows users to see statistics, traffic source data, locate competitors, and much more.
15. Ahrefs Site Explorer
Ahrefs tool is designed to help you get backlinks and determine the quality of those links.
This tool will allow you to know what your competitors are doing in terms of search engine optimization.
16. Copyscape
If you are trying to check the uniqueness of your blog.
Copyscape is the tool that will let you know if what you have written has been previously published on other sites.
17. Google PageSpeed Insights
You can find Google’s assessment of how fast your website is, how fast it loads, and what you can do to make it faster.
Google PageSpeed Insights will allow you to see if there are things that your site can do to improve its search engine optimization.
Conclusion
SEO is constantly changing, and the future doesn’t look any different.
You can never be too prepared for what’s coming down the line regarding trends that influence how you should optimize your site and keep up with search engine algorithms.
In this article, we’ve outlined ten upcoming trends in SEO to help make sure your website stays relevant no matter what changes come about in the years ahead.
Look over these predictions for a glimpse into which strategies will work best as time goes on.
